Deciphering organic foods : a comprehensive guide to organic food production, consumption, and promotion

Deciphering organic foods a comprehensive guide to organic food production, consumption, and promotion

Preface -- Chapter 1 : Consumer awareness and motivation for organic food consumption -- Chapter 2 : Pricing disparities -- Chapter 3 : Consumer decision-making process for organic food -- Chapter 4 : Promotional strategies for organic food marketing -- Chapter 5 : Selling organic foods through conv...

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Weitere Verfasser: Kareklas, Ioannis (HerausgeberIn), Muehling, Darrell D. (HerausgeberIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: New York Nova Publishers 2017
Schriftenreihe:Green research, developments, and programs
Schlagworte:
Bio-Lebensmittel > Lebensmittelkonsum > Lebensmittelmarkt > Konsumentenverhalten > Marketing > Marketingmanagement
Online Zugang:Inhaltsverzeichnis
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Beschreibung
Zusammenfassung:Preface -- Chapter 1 : Consumer awareness and motivation for organic food consumption -- Chapter 2 : Pricing disparities -- Chapter 3 : Consumer decision-making process for organic food -- Chapter 4 : Promotional strategies for organic food marketing -- Chapter 5 : Selling organic foods through conventional retail stores -- Chapter 6 : Cracking the code of organic food labels -- Chapter 7 : Catching and keeping consumers' attention -- Chapter 8 : Introduction to global markets and marketing -- Chapter 9 : U. S. organic production and marketing -- Chapter 10 : Organic pet food - is it worth it? -- About the editors -- Index
Beschreibung:Includes index and bibliographical references
Beschreibung:ix, 254 Seiten
Illustrationen
23 cm
ISBN:9781536105179
978-1-5361-0517-9
1536105171
1-5361-0517-1