Investigating the impact of customer brand identification on hospitality brand loyalty a social identity perspective

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Bibliographische Detailangaben
Veröffentlicht in:Journal of hospitality marketing & management
1. Verfasser: Rather, Raouf Ahmad (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: July 2018
Schlagworte:
Customer brand identification > brand loyalty > brand trust > satisfaction > commitment > hospitality brands > Aufsatz in Zeitschrift
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