Investigating Indian car buyers' decision to use digital marketing communication an empirical application of decomposed TPB

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Veröffentlicht in:Vision
1. Verfasser: Dahiya, Rekha (VerfasserIn)
Weitere Verfasser: Gayatri (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: December 2017
Schlagworte:
Digital Marketing Communication > Usage Intentions > Decomposed Theory of Planned Behaviour > Indian Car Market > Aufsatz in Zeitschrift
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