| Learning in strategic alliances : reviewing the literature streams and crafting the agenda for future research
|
2023 |
Kohtamäki, Marko |
| Service design for digital servitization : facilitating manufacturers' advanced services value proposition design in the context of Industry 4.0
|
2023 |
Iriarte, Ion |
| SME networking capabilities in export markets and contingencies related to power asymmetry and brand assets
|
2023 |
Mitręga, Maciej |
| Unravelling the black box between coopetition and firms' sustainability performance
|
2023 |
Mwesiumo, Deodat Edward |
| How business usage center members' self-concepts affect their perceptions and assessments in organizational usage processes
|
2023 |
Huber, Maximilian |
| Sharing of selling functions in distribution channels and distributor outcomes : the role of solution selling capabilities and uncertainty
|
2023 |
Sa Vinhas, Alberto |
| Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
|
2023 |
Kovalchuk, Marina |
| Buying center-selling center interaction as a driver for power dynamics in buyer-supplier relationships
|
2023 |
Siemieniako, Dariusz |
| New-buy situations and emerging public buying centers
|
2023 |
Rostgaard Evald, Majbritt |
| Tensions in value spaces : the organizational buying center and advanced services
|
2023 |
Zolkiewski, Judy |
| Editorial: best business-to-business marketing management Ph.D. thesis 2023
|
2023 |
Lindgreen, Adam |
| How startups become attractive to suppliers and achieve preferred customer status : factors influencing the positioning of young firms
|
2023 |
Tessaro, Juliano Afonso |
| Managing appropriation concerns and coordination costs in complex vendor relationships : integration and isolation as governance strategies
|
2023 |
Agndal, Henrik |
| Avoiding crisis-driven business failure through digital dynamic capabilities. B2B distribution firms during the COVID-19 and beyond
|
2023 |
Ul Zia, Najam |
| Staying alive : coopetition and competitor oriented behaviour from a pre- to post COVID-19 pandemic era
|
2023 |
Crick, James M. |
| Owner-managers failure experience and business model innovations in B2B firms : the roles of coopetition, managerial persistence, and financial resource slack
|
2023 |
Nyuur, Richard Benon Be Isan |
| Do salesforce management systems actually drive salesperson intentions?
|
2023 |
Epler, Rhett T. |
| When challenges hinder : an investigation of buyer-imposed stressors on supplier flexibility
|
2023 |
Yu, Chong |
| Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
|
2023 |
Balaji, M. S. |
| Exploring the future of market driving : a dialogue with marketing thought leaders
|
2023 |
Schweitzer, Fiona Maria |
Tag hinzufügen