Entrepreneurial management theory and practice with cases of Taiwanese business
How to use this book -- Operation management -- Product and services innovation -- Mechanism to ensure service and product quality -- Purchasing -- Interaction with suppliers -- Marketing management -- Market segmentation -- Value proposition -- Site selection -- Market entry barriers and the relati...
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Format: | UnknownFormat |
Sprache: | eng |
Veröffentlicht: |
New Jersey
World Scientific
2019
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Schlagworte: | |
Online Zugang: | Inhaltsverzeichnis |
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Zusammenfassung: | How to use this book -- Operation management -- Product and services innovation -- Mechanism to ensure service and product quality -- Purchasing -- Interaction with suppliers -- Marketing management -- Market segmentation -- Value proposition -- Site selection -- Market entry barriers and the relationship with competitors -- Interaction with customers -- Human resource management -- How to determine the number of people in an entrepreneurial team -- Talent demand -- Task assignment and job arrangement -- Staff training and expert consulting -- Entrepreneurial team members and their past experience -- Interpersonal network of the entrepreneurial teams -- Financial management -- Income and cost -- Venture financing -- Hot topics -- Entrepreneurship -- Internet business -- Business plan |
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Beschreibung: | xxxi, 551 Seiten Illustrationen |
ISBN: | 9789813228283 978-981-322-828-3 |