Visual public relations strategic communication beyond text

Visual and spatial public relations : strategic communication beyond text / Simon Collister and Sarah Roberts-Bowman -- Visual dimensions of public relations -- Public relations as visual meaning-making / Kirsten Kohrs -- Comic books, science (fiction) and public relations / Ian Horton -- Picturing...

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1. Verfasser: Collister, Simon (VerfasserIn)
Weitere Verfasser: Roberts-Bowman, Sarah (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: London, New York Routledge, Taylor & Francis Group 2018
Schriftenreihe:Routledge new directions in public relations and communication research
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Beschreibung
Zusammenfassung:Visual and spatial public relations : strategic communication beyond text / Simon Collister and Sarah Roberts-Bowman -- Visual dimensions of public relations -- Public relations as visual meaning-making / Kirsten Kohrs -- Comic books, science (fiction) and public relations / Ian Horton -- Picturing statistical narratives : a century of data visualisation in public relations practice / Jon Cope and Mark Wells -- Spatial dimensions of public relations -- Limits or opportunities for strategic communication? the role of space and place in mediating Demo2012 / Simon Collister -- The communicative function of public spaces / Noureddine Miladi -- A time and place: the Las Vegas Mob Museum's experiential public relations / Jessalynn Strauss -- Researching visual and spatial public relations -- A visual history of BP's use of public relations after deepwater horizon / Nick Lovegrove -- Environmental multi-modal communication: semiotic observations on recent campaigns / Andrea Catellani -- Experimental communication research : combining multi-modality methodologies with laboratory research -- Anna-sara fagerhom and karina göransson -- Conclusions and future directions / Simon Collister and Sarah Roberts-Bowman
Beschreibung:Includes bibliographical references and index
Beschreibung:xii, 203 Seiten
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ISBN:9781138064669
978-1-138-06466-9