Marketing, rhetoric and control the magical foundations of marketing theory
Introduction -- A history of rhetoric for marketers -- Marketing scholarship and rhetoric -- Control and the discourse of marketing science -- A rhetorical approach to marketing as exchange -- Marketing and sophism : a comparison -- Magic, sympathy, and language -- The magical roots of rhetoric -- M...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
New York, London
Routledge Taylor & Francis Group
2018
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| Schriftenreihe: | Routledge studies in marketing
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| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | Introduction -- A history of rhetoric for marketers -- Marketing scholarship and rhetoric -- Control and the discourse of marketing science -- A rhetorical approach to marketing as exchange -- Marketing and sophism : a comparison -- Magic, sympathy, and language -- The magical roots of rhetoric -- Magical persuasion and marketing -- A sophistic marketing |
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| Beschreibung: | Includes index |
| Beschreibung: | 216 Seiten |
| ISBN: | 9781138667273 978-1-138-66727-3 |