Marketing management in Africa
Foreign aid on economic growth in Africa : does its effect vary from low- to middle-income countries? (Aye Mengistu Alemu and Jin-Sang Lee) -- Fishing in dangerous waters? : How narratives of 'piracy' and 'security' shaped development initiatives in the Somaliland fishery sector...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
New York, NY, London
Routledge, Taylor & Francis Group
2018
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| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | Foreign aid on economic growth in Africa : does its effect vary from low- to middle-income countries? (Aye Mengistu Alemu and Jin-Sang Lee) -- Fishing in dangerous waters? : How narratives of 'piracy' and 'security' shaped development initiatives in the Somaliland fishery sector (Amanda Møller Rasmussen and Stig Jensen) -- Stimulation of entrepreneurship in African markets using cluster theory (Jens Graff) -- Social marketing and health care (George Tesar) -- Business to business marketing implications for smaller enterprises in Africa (George Tesar) -- ICT-facilitated financial service deliveries in Africa (John Kuada) -- Mobile transactions : a powerful channel to drive financial inclusion : evidence from Kenya : M-Pesa model (Mario Testa and Marco Pellicano) -- The mobile money revolution (Jan-Erik Jaensson) -- Financing behavior of entrepreneurial ventures in Tanzania (Tumsifu Elly) -- Advancing water purification technology and delivery in Africa (Steven W. Anderson) -- Understanding consumer buying behavior in Africa (John Kuada and Andreea I. Bujac) -- Factors determining the rise of modern food retailing in East Africa : evidence from Tanzania (Felix Adamu Nandonde and John Kuada) -- Understanding the role of business development services in developing agribusiness SMEs in Tanzania (Lola-Bona Vincent Lema and Daniel Wilson Ndyetabula) -- The role of ICT products in agricultural and agribusiness value chain development in Tanzania : the case of Tanga Fresh Limited (Abdallah Mmeta Yongolo, Anna Andrew Temu, and Daniel Wilson Ndyetabula) -- Fruit-drying process to enhance agricultural productivity in Sub-Saharan Africa (Hassimi Traore) Environmental issues and macro marketing -- Section A: Environment -- Foreign aid on economic growth in Africa : does its effect vary from low to middle-income countries? / Aye Mengistu Alemu and Jin-Sang Lee -- Fishing in dangerous waters? : how narratives of "piracy" and "security" shaped development initiatives in the Somaliland fishery sector / Amanda M°ller Rasmussen and Stig Jensen -- Section b: marketing -- Stimulation of entrepreneurship in African markets using cluster theory / Jens Graff -- Social marketing and health care / George Tesar -- Business to business marketing implications for smaller enterprises in Africa / George Tesar -- Micro marketing -- Section A: Finance -- ICT facilitated financial service deliveries in Africa / John Kuada -- Mobile transactions : a powerful channel to drive financial inclusion evidence from Kenya : M-PESA model / Mario Testa and Marco Pellicano -- The mobile money revolution / Jan-Erik Jaensson -- Financing behavior of entrepreneurial ventures in Tanzania / Tumsifu Elly -- Section B: Consumption -- Advancing water purification technology & delivery in Africa / Steven W. Anderson -- Understanding consumer buying behavior in Africa / John Kuada and Andreea Bujac -- Factors determining the rise of modern food retailing in East Africa : evidence from Tanzania / Felix Adamu Nandonde and John Kuada -- Agriculture -- Understanding the role of business development services in developing agribusiness SMEs in Tanzania / Lola-Bona Vincent Lema and Daniel Wilson Ndyetabula -- The role of ICT products in agricultural and agribusiness value chain development in Tanzania : the case of tanga fresh limited (TFL) / Abdallah Mmeta, Anna Temu, and Daniel Ndyetabula -- Fruit drying process to enhance agricultural productivity in sub-Sahara Africa / Hassimi Traore -- Integration -- Bibliography -- Webpages -- Index |
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| Beschreibung: | Enthält 15 Beiträge Literaturangaben und Index |
| Beschreibung: | xxi, 343 Seiten Illustrationen, Diagramme 23 cm |
| ISBN: | 9781138714380 978-1-138-71438-0 9781138714397 978-1-138-71439-7 |