Unleashing the innovators how mature companies find new life with startups
"At P&G, Stengel saw the importance of establishing partnerships with the startup world in order to learn how to better innovate. Relying on extensive interviews with innovation leaders at enterprise companies and startups, Stengel's Unleashing the Innovators takes readers inside such...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
New York
Crown Business
2017
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| Ausgabe: | First edition |
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| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | "At P&G, Stengel saw the importance of establishing partnerships with the startup world in order to learn how to better innovate. Relying on extensive interviews with innovation leaders at enterprise companies and startups, Stengel's Unleashing the Innovators takes readers inside such storied companies as GE and Wells Fargo, IBM and Target, Motorola Solutions and Toyota to see what they are learning from their alliances with entrepreneurs. Stengel also explores how even 20- and 30-year-old 'startups' like Amazon, Google, and Facebook can reinvent themselves--and what managers at legacy companies everywhere can learn from them. Drawing on a specially commissioned global study of over 200 established corporations and startups, conducted by research consultancy OgilvyRED, Stengel found that companies with successful startup partnerships are three times more likely to change their culture to be more innovative. Filled with indepth stories from the front lines of today's most forward-looking companies, Unleashing the Innovators shows how companies of all sizes can better navigate today's changing landscape, accelerate innovation, increase revenues, and improve their customer relationships"--Inside dust jacket What keeps companies up at night -- Can mature companies avoid self-destruction? -- Why form a partnership? -- How to find your own thoroughbred -- Setting up the partnership -- Getting through the first phase of the partnership -- Learning to manage the partnership -- Dealing with failure -- Scaling the partnership lessons across the enterprise -- New leadership wanted: outsiders on the inside -- Are you ready to roll? -- Appendix: the Global Partnership Study |
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| Beschreibung: | Includes index |
| Beschreibung: | xvii, 214 Seiten Illustrationen 22 cm |
| ISBN: | 9780451497239 978-0-451-49723-9 |