Public relations campaigns an integrated approach
About the authors -- Introduction: campaigns in the professional public relations context -- Introduction to integrated campaigns -- Strategic communication campaign fundamentals -- Understanding peso -- Research, Part I: Diagnosis & developmental research -- Research, Part II: Goals -- Objectiv...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Los Angeles, London, New Delhi, Singapore, Washington, DC, Melbourne
SAGE
2019
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| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | About the authors -- Introduction: campaigns in the professional public relations context -- Introduction to integrated campaigns -- Strategic communication campaign fundamentals -- Understanding peso -- Research, Part I: Diagnosis & developmental research -- Research, Part II: Goals -- Objectives -- Strategies -- Tactics -- Implementation -- Reporting and evaluation -- Formulating an integrated campaign : case studies -- Appendix -- Glossary -- References -- Index |
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| Beschreibung: | Literaturverzeichnis: Seite 254-266 |
| Beschreibung: | xxvii, 276 Seiten Illustrationen 24 cm |
| ISBN: | 9781506332512 978-1-5063-3251-2 |