Literacy matters in marketing

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Bibliographische Detailangaben
Veröffentlicht in:The international journal of bank marketing
1. Verfasser: Huhmann, Bruce A. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2017
Schlagworte:
Consumer financial literacy > Cognitive capacity > Objective prior knowledge > Decision-making proficiency > Resource-matching perspective > Financial services marketing > Financial education > Processing fluency > Personal relevance > Need for cognition > Heuristics > Regulatory resource depletion > Aufsatz in Zeitschrift
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