The strategic use of contextual and competitive interference to influence brand-attribute associations

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Bibliographische Detailangaben
Veröffentlicht in:Journal of advertising
1. Verfasser: Saenger, Christina (VerfasserIn)
Weitere Verfasser: Jewell, Robert D. (VerfasserIn), Grigsby, Jamie L. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: July-September 2017
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