Is it really worth it? a test of pay-what-you-want pricing strategies in a German consumer behaviour context

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Veröffentlicht in:Global business & economics review
1. Verfasser: Dorn, Tim (VerfasserIn)
Weitere Verfasser: Süßmair, Augustin (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2016
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