Consumer innovativeness and opinion leadership revisiting consumer characteristics in new product diffusion model

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Bibliographische Detailangaben
Veröffentlicht in:Global business & economics review
1. Verfasser: Somkiat Eiamkanchanalai (VerfasserIn)
Weitere Verfasser: Nuttapol Assarut (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2016
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