Audience responses to media diversification coping with plenty
When media content diversifies : anticipating audience behaviors / Lee B. Becker and Klaus Schoenbach -- The Netherlands : the cable replaces the antenna / Frank Olderaan and Nick Jankowski -- Belgium : language division internationalized / Roselyne Bouillin-Dartevelle -- The U.K. : measured expansi...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Hillsdale, NJ. u.a.
Erlbaum
1989
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| Schriftenreihe: | Communication
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| Schlagworte: |
Mass media
> Audiences
> Fernsehen
> Meinungsforschung
> Niederlande
> Schweden
> Großbritannien
> Frankreich
> Deutschland <Bundesrepublik>
> Australien
> Italien
> Neuseeland
> USA
> Aufsatzsammlung
> Massenmedien
> Publikum
> Wirkung
|
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Tag hinzufügen | Zusammenfassung: | When media content diversifies : anticipating audience behaviors / Lee B. Becker and Klaus Schoenbach -- The Netherlands : the cable replaces the antenna / Frank Olderaan and Nick Jankowski -- Belgium : language division internationalized / Roselyne Bouillin-Dartevelle -- The U.K. : measured expansion on a variety of fronts / Barrie Gunter -- The U.K. : the constancy of audience behavior / Joseph Mallory Wober -- Sweden : opening the doors, cautiously / Ulla Johnsson-Smaragdi -- Switzerland : a multilingual culture tries to keep its identity / Heinz Bonfadelli and Walter Haettenschwiler -- France : experimenting with pay TV and viewdata / Isabelle Pailliart -- Federal Republic ofGermany : social experimentation with cable and commercial television / Elisabeth Noelle-Neumann and Ruediger Schulz. Federal Republic of Germany : developing the entertainment option / Albrecht Kutteroff, Barbara Pfetsch, and Klaus Schoenbach -- Italy : a broadcast explosion / Paolo Martini and Gianpietro Mazzoleni -- Australia : Hollywood goes down under and out back / R. Warwick Blood -- New Zealand : the VCR is the only alternative / Geoff Lealand -- United States : cable eases its way into the household / Lee B. Becker ... [et al.] -- United States : changing perceptions of television / Vernone M. Sparkes and Jeffrey P. Delbel -- The audience copes with plenty : patterns of reactions to media changes / Klaus Schoenbach and Lee B. Becker. When media content diversifies : anticipating audience behaviors / Lee B. Becker and Klaus Schoenbach -- The Netherlands : the cable replaces the antenna / Frank Olderaan and Nick Jankowski -- Belgium : language division internationalized / Roselyne Bouillin-Dartevelle -- The U.K. : measured expansion on a variety of fronts / Barrie Gunter -- The U.K. : the constancy of audience behavior / Joseph Mallory Wober -- Sweden : opening the doors, cautiously / Ulla Johnsson-Smaragdi -- Switzerland : a multilingual culture tries to keep its identity / Heinz Bonfadelli and Walter Haettenschwiler -- France : experimenting with pay TV and viewdata / Isabelle Pailliart -- Federal Republic ofGermany : social experimentation with cable and commercial television / Elisabeth Noelle-Neumann and Ruediger Schulz Federal Republic of Germany : developing the entertainment option / Albrecht Kutteroff, Barbara Pfetsch, and Klaus Schoenbach -- Italy : a broadcast explosion / Paolo Martini and Gianpietro Mazzoleni -- Australia : Hollywood goes down under and out back / R. Warwick Blood -- New Zealand : the VCR is the only alternative / Geoff Lealand -- United States : cable eases its way into the household / Lee B. Becker ... [et al.] -- United States : changing perceptions of television / Vernone M. Sparkes and Jeffrey P. Delbel -- The audience copes with plenty : patterns of reactions to media changes / Klaus Schoenbach and Lee B. Becker |
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| Beschreibung: | Includes bibliographical references and indexes |
| Beschreibung: | XVIII, 376 S. Ill. 24 cm |
| ISBN: | 0805802290 0-8058-0229-0 |