Making the world global : U.S. universities and the production of the global imaginary

Making the world global U.S. universities and the production of the global imaginary

"Creative imagination" is needed : W.W. Rostow and the rise of modernization as a national imaginary -- "The world's largest...development institution" : Robert McNamara and the national development imaginary -- "Marketing can be magic" : Theodore Levitt and global...

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Bibliographische Detailangaben
1. Verfasser: Kamola, Isaac A. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Durham ; London Duke University Press 2019
Schlagworte:
Education, Higher / United States / Finance > Universities and colleges / United States / Finance > Educational fund raising / United States > Education and globalization > USA > Universität > Bildung > Finanzierung > Globalisierung > Spendensammlung
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Beschreibung
Zusammenfassung:"Creative imagination" is needed : W.W. Rostow and the rise of modernization as a national imaginary -- "The world's largest...development institution" : Robert McNamara and the national development imaginary -- "Marketing can be magic" : Theodore Levitt and globalization as a market imaginary -- "Realities of the global economy" : A.W. Clausen and the banker's global imaginary -- "Stakeholders and co-investors...have "reform" on their mind" : Kenneth Prewitt and the defunding of area studies -- Transforming the university "and, frankly, the world" : John Sexton and the global networked university.
Beschreibung:Includes bibliographical references and index
Beschreibung:xix, 282 Seiten
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ISBN:9781478004172
9781478004738