Strategic sport communication

"This book explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--

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Bibliographische Detailangaben
1. Verfasser: Pedersen, Paul M. (VerfasserIn)
Weitere Verfasser: Laucella, Pamela C. (VerfasserIn), Kian, Edward (VerfasserIn), Geurin, Andrea N. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Champaign, IL Human Kinetics 2021
Ausgabe:Third edition
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Beschreibung
Zusammenfassung:"This book explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--
Beschreibung:xi, 460 Seiten
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ISBN:9781492594499