<<The>> gold in the rings the people and events that transformed the Olympic Games
Paul Helms versus Avery Brundage -- Melbourne, 1956 -- The Rome Formula -- Willi Daume and Munich, 1972's television legacy -- Los Angeles, 1984 -- "Total Olympic Programme" -- The broadcast marketing agreement -- The Salt Lake City bid scandal -- The European television market -- The...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Urbana
University of Illinois Press
2020
|
| Schriftenreihe: | Sport and society
|
| Schlagworte: | |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
Tag hinzufügen | Zusammenfassung: | Paul Helms versus Avery Brundage -- Melbourne, 1956 -- The Rome Formula -- Willi Daume and Munich, 1972's television legacy -- Los Angeles, 1984 -- "Total Olympic Programme" -- The broadcast marketing agreement -- The Salt Lake City bid scandal -- The European television market -- The 2009 Copenhagen IOC Session. "Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformation by examining the far-sighted leadership and decision-making acumen of four International Olympic Committee (IOC) presidents: Avery Brundage, Lord Killanin, Juan Antonio Samaranch, and Jacques Rogge. Blending biography with historical storytelling, the authors explore the evolution of Olympic commercialism from Brundage's uneasy acceptance of television rights fees through the revenue generation strategies that followed the Salt Lake City bid scandal to the present day. Throughout, Wenn and Barney draw on their decades of studying Olympic history to dissect the personalities, conflicts, and controversies behind the Games' embrace of the business of spectacle. Entertaining and expert, The Gold in the Rings maps the Olympics' course from paragon of purity to billion-dollar profits"-- |
|---|---|
| Beschreibung: | xiii, 336 Seiten Illustrationen |
| ISBN: | 9780252084522 9780252042683 9780252051531 |