Managing sport across borders
Introduction / Anneliese Goslin, Darlene Kluka, Rosa López de D'Amico, and Karen Danylchuk -- Integrative framework for international sport business management and its macro-environment / Anneliese Goslin and Darlene Kluka -- Strategic visionary management as enabler of commercial sport managem...
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| Weitere Verfasser: | , , , |
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
London, New York
Routledge, Taylor & Francis Group
2020
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| Schriftenreihe: | ICSSPE Perspectives
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| Schlagworte: | |
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Tag hinzufügen | Zusammenfassung: | Introduction / Anneliese Goslin, Darlene Kluka, Rosa López de D'Amico, and Karen Danylchuk -- Integrative framework for international sport business management and its macro-environment / Anneliese Goslin and Darlene Kluka -- Strategic visionary management as enabler of commercial sport management / Euisoo Kim, Tyreal Yizhou Qian, and James J. Zhang -- Managing sport communication in the age of digital media / Marcel Fahrner and Verena Burk -- Crowd funding in sport management / Ming Li and Yu Huang -- The influence of power and politics in sport / Spencer Harris and Mathew Dowling -- Technology and sport marketing / Brenda Pitts -- Government and commercial alliance in sport / Jerónimo García-Fernández, Pablo Gálvez-Ruiz, Salvador Angosto-Sánchez, and Moisés Grimaldi-Puyana -- Managing community development through sport / Bella Bello Bitugu, Austin Wontepaga Luguterah, and George Ahiable -- Paradigm shifts in volunteer management / Engela van der Klashorst -- Managing sport and inclusion / Mary A. Hums -- Networks and academic partnerships in international sport management / Colleen Colles and Heather Alderman. "Sport is both a global business and a vehicle for social inclusion and community development. This book examines key performance areas in sport management that cut across cultural, economic and geographical borders, from both commercial and social justice perspectives. Written by leading sport management and sport development scholars from around the world, the book highlights international management challenges, suggests appropriate management practices, and raises questions to stimulate further debate. From a commercial sport management perspective it explores key topics including the management of sport communication in an age of digital media, crowd funding in sport, managing government and commercial alliances, and managing power and politics in sport. From a social justice perspective, it examines issues including sport volunteer management, the management of sport for inclusion, and academic partnerships in international sport management. Offering an authoritative survey of contemporary international sport management, as well as signposts for future research and practice, this is fascinating reading for all students, researchers and practitioners working in sport management or sport development"-- |
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| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xiv, 253 Seiten Illustrationen |
| ISBN: | 9780367312794 9780429316036 |