Marketing metrics : the definitive guide to measuring marketing performance

Marketing metrics the definitive guide to measuring marketing performance

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Bibliographische Detailangaben
Weitere Verfasser: Farris, Paul (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Upper Saddle River, N.J. FT Press c2010
Ausgabe:2nd ed
Schlagworte:
Marketing research. > Marketing--Mathematical models.
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Beschreibung
Beschreibung:Rev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006. - Formerly CIP Uk. - Includes bibliographical references and index. - Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and web metrics -- Marketing and finance -- The marketing metrics X-ray -- System of metrics
Beschreibung:xv, 414 p.
ill.
24 cm
ISBN:9780137058297
0137058292