Competing against luck the story of innovation and customer choice

Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs

Bibliographische Detailangaben

1. Verfasser:	Christensen, Clayton M. (VerfasserIn)
Weitere Verfasser:	Hall, Taddy (VerfasserIn), Dillon, Karen (VerfasserIn), Duncan, David S. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	New York, NY Harper Business, an imprint of Harper Collins Publishers 2016
Ausgabe:	First edition
Schlagworte:	Creative ability in business > Customer services > Success in business > Innovation > Prozessmanagement
Online Zugang:	Inhaltsverzeichnis
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