Trends and innovations in marketing information systems
"This book features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods, bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Hershey, Pa.
Business Science Reference
2015
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| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | "This book features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods, bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance"-- |
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| Beschreibung: | Enth. 18 Beitr.. - Includes bibliographical references (pages 373-442) and index |
| Beschreibung: | XVIII, 454 S. : Ill. 29 cm |
| ISBN: | 9781466684591 9781466684607 |