Personalisation in mass media communication British online news between public and private
Zürich, Univ., Diss., 2012
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Amsterdam u.a.
Benjamins
2014
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| Schriftenreihe: | Pragmatics & beyond
NS,240 |
| Schlagworte: | |
| Online Zugang: | http://gbv.eblib.com/patron/FullRecord.aspx?p=1603811 Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | Zürich, Univ., Diss., 2012 It seems to be a truism that today's news media present the news in a more personal and direct way than print newspapers some twenty-five years ago. However, it is far from obvious, how this can be described linguistically. This study develops a model that integrates and differentiates between the various facets of personalisation from a linguistic point of view. It includes 1) contexts that involve the audience by inviting direct interaction and through the use of visual elements; 2) the focus on private individuals who are personally affected by news events; and 3) the use of communicative i |
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| Beschreibung: | XIV, 294 S. : Ill., graph. Darst. |
| ISBN: | 9789027256454 9789027270832 |