Marketing the populist politician : the demotic democrat

Marketing the populist politician the demotic democrat

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Bibliographische Detailangaben
1. Verfasser: Busby, Robert (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Basingstoke Palgrave Macmillan 2009
Schlagworte:
Marketing--Political aspects--Great Britain. > Marketing--Political aspects--United States. > Communication in politics--Great Britain. > Communication in politics--United States.
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Beschreibung
Beschreibung:Formerly CIP Uk. - Includes bibliographical references and index. - Leadership and ordinariness -- Cloth coats and Camelot -- Thatcher and Major : marketing as a conservative identity -- Confronting an elite reality -- New Labour and Tony Blair -- Bush, NASCAR dads, and Wal-mart moms -- Cameron and Brown
Beschreibung:IX, 232 S.
22 cm
ISBN:9780230522275
0230522270