Pink globalization : Hello Kitty's trek across the Pacific

Pink globalization Hello Kitty's trek across the Pacific

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Bibliographische Detailangaben
1. Verfasser: Yano, Christine Reiko (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Durham u.a. Duke Univ. Press 2013
Schlagworte:
Hello Kitty (Fictitious character) > Exports > Character merchandising > Globalization > Japan > Commerce
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Beschreibung
Beschreibung:Preface : grabbing the cat by its tail, or how the cat grabbed me -- Introduction : kitty-Japan-global -- Kitty at home : Kawaii culture and the Kyarakuta business -- Marketing global kitty : strategies to sell friendship and "happiness" -- Global kitty: here, there, nearly everywhere -- Kitty backlash: what's wrong with cute? -- Kitty subversions: pink as the new black -- Playing with kitty : serious art in surprising places -- Japan's cute-cool as global wink -- Appendix. Sanrio and Hello Kitty timeline
Beschreibung:XIV, 322 S.
ISBN:9780822353515
9780822353638