Online multimedia advertising techniques and technologies

"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and t...

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Bibliographische Detailangaben
Weitere Verfasser: Hua, Xian-Sheng (HerausgeberIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Hershey, PA Information Science Reference 2011
Schriftenreihe:Premier reference source
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Beschreibung
Zusammenfassung:"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies"--Provided by publisher
Beschreibung:xvi, 334 S. : graph. Darst.
ISBN:9781609601898
1609601890
9781609601911
1609601912