Online multimedia advertising techniques and technologies
"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and t...
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Format: | UnknownFormat |
Sprache: | eng |
Veröffentlicht: |
Hershey, PA
Information Science Reference
2011
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Schriftenreihe: | Premier reference source
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Schlagworte: | |
Online Zugang: | Inhaltsverzeichnis |
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Zusammenfassung: | "This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies"--Provided by publisher |
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Beschreibung: | xvi, 334 S. : graph. Darst. |
ISBN: | 9781609601898 1609601890 9781609601911 1609601912 |