Understanding physician pharmaceutical industry interactions

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Bibliographische Detailangaben
1. Verfasser:	Jain, Shaili (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Cambridge Cambridge Univ. Press 2007
Schlagworte:	Physicians / ethics > Drug Industry / ethics > Gift Giving / ethics > Advertising > Physicians > Professional ethics > Pharmaceutical industry > Moral and ethical aspects > Drugs > Marketing
Online Zugang:	Inhaltsverzeichnis
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Beschreibung
Beschreibung:	To sample or not to sample? the use of pharmaceutical industry supplied medications in medical practice -- Physician-pharmaceutical industry interactions (PPII), the law and the media -- Direct-to-consumer advertising (DTCA) -- Pharmaceutical industry interactions with health care professionals: a global perspective -- Internet resources for teaching about PPII and independent sources of information about prescription medicines. - Gifts from the pharmaceutical industry to physicians: do they influence your prescribing? -- Ethical considerations of receiving gifts from the pharmaceutical industry -- One on one: an analysis of the physician-pharmaceutical company representative (PCR) detailing interaction -- Medical academia and the pharmaceutical industry -- Teaching physicians in training about pharmaceutical industry promotion -- Continuing medical education: how to separate continuing medical education from pharmaceutical industry promotion -- Professional policies on physician-pharmaceutical industry interactions (PPII) -- Preserving professionalism: patients' perceptions of physicians' acceptance of gifts from the pharmaceutical industry --. - Includes bibliographical references and index. - Formerly CIP
Beschreibung:	XVIII, 141 S. 24cm
ISBN:	0521868645 0521688663