Why customers do what they do : who they are, why they buy, and how you can anticipate their every move

Why customers do what they do who they are, why they buy, and how you can anticipate their every move

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Cohen, Marshal (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: New York, NY u.a. McGraw-Hill 2006
Schlagworte:
Consumer behavior
Online Zugang:Inhaltsverzeichnis
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Beschreibung:Connecting with a moving target -- Do you BOGO? -- We finally got a piece of the pie -- Formulating your value equation -- The thinning middle -- The supersizing of America -- Did you just call me ma'am? -- The five E's of marketing -- Marketing strategies for the future -- An action plan for fulfilling customer aspirations. - Includes index
Beschreibung:VII, 184 S.
ISBN:0071460365