Mondrian's dress Yves Saint Laurent, Piet Mondrian, and Pop Art

Introduction: Designs on Mondrian -- Saint Laurent, Mondrian and the Dialogue with Art -- What is-and was-a Mondrian Dress? -- Originality and Reproduction in the Marketplace and the Press -- Ready-to-Wear and Pop Art -- Postscript: Strategies of Musealization

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Bibliographische Detailangaben
1. Verfasser: Troy, Nancy J. (VerfasserIn)
Weitere Verfasser: Tartsinis, Ann Marguerite (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Cambridge, Massachusetts ; London, England The MIT Press 2023
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Beschreibung
Zusammenfassung:Introduction: Designs on Mondrian -- Saint Laurent, Mondrian and the Dialogue with Art -- What is-and was-a Mondrian Dress? -- Originality and Reproduction in the Marketplace and the Press -- Ready-to-Wear and Pop Art -- Postscript: Strategies of Musealization
An extraordinary look at how the style of Piet Mondrian's abstract paintings was posthumously appropriated by 1960s fashion, Pop art, and consumer culture. Yves Saint Laurent's 1965 Mondrian dresses are among the twentieth century's most celebrated and recognizable fashions, but the context of their creation involves much more than meets the eye. In Mondrian's Dress, Nancy J. Troy and Ann Marguerite Tartsinis offer a fresh approach to the coupling of Piet Mondrian's interwar paintings with Saint Laurent's couture designs by exposing the rampant merchandising and commodification that these works experienced in the 1960s. The authors situate the consolidation of Saint Laurent's fashion brand alongside the work of such Pop artists as Roy Lichtenstein, Andy Warhol, and Tom Wesselmann, and show how conventional understandings of Mondrian's avant-garde abstractions were transformed by the mass circulation of his signature style. Beyond its attention to 1960s fashion, Pop art, and consumer culture, Mondrian's Dress offers critical assessments of Saint Laurent's so-called dialogue with art, the remarkable art collection that he built with his partner Pierre Berge, and the crucial role that photography plays in the marketing of couture. The first book-length study of its kind, Mondrian's Dress is a provocative reevaluation of how art, commerce, and fashion became fundamentally intertwined in the postwar period.
Beschreibung:191 Seiten
Illustrationen
32 cm
ISBN:9780262048354
978-0-262-04835-4
0262048353
0-262-04835-3