Understanding Korean webtoon culture transmedia storytelling, digital platforms, and genres
"The rise of webtoons has fundamentally altered the Korean cultural market due to the growth of transmedia storytelling-the flow of a story from the original text to various other media platforms-and the convergence of cultural content and digital technologies. Understanding Korean Webtoon Cult...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Cambridge, Massachusetts
Harvard University Asia Center
2023
Cambridge, Massachusetts ; London Harvard University Press |
| Schriftenreihe: | Harvard East Asian monographs
459 |
| Schlagworte: | |
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Tag hinzufügen | Zusammenfassung: | "The rise of webtoons has fundamentally altered the Korean cultural market due to the growth of transmedia storytelling-the flow of a story from the original text to various other media platforms-and the convergence of cultural content and digital technologies. Understanding Korean Webtoon Culture analyzes webtoons through the lens of emerging digital cultures and illuminates snack culture and binge-reading as new forms of digital culture that webtoon platforms capitalize on to capture shifting cultural consumption" - Provided by publisher |
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| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XIII, 230 Seiten Illustrationen, Diagramme |
| ISBN: | 9780674291324 978-0-674-29132-4 9780674291317 978-0-674-29131-7 |