Political branding more than parties, leaders and policies
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
London ; New York
Routledge, Taylor & Francis Group
2020
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Tag hinzufügen | Beschreibung: | <P>1. Evolution of Political Branding: Typologies, Diverse Settings and Future Research</P><I><P>Christopher Pich and Bruce I. Newman</P></I><P>2. Understanding the Magic of Credibility for Political Leaders: A Case of India and Narendra Modi</P><I><P>Varsha Jain and Ganesh B. E.</P></I><P>3. Moderators and Mediators of Framing Effects in Political Marketing: Implications for Political Brand Management</P><I><P>Andrzej Falkowski and Magdalena Jabłońska</P></I><P>4. Scripted Messengers: How Party Discipline and Branding Turn Election Candidates and Legislators into Brand Ambassadors </P><I><P>Alex Marland and Angelia Wagner</P></I><P>5. Exploring Personal Political Brands of Iceland's Parliamentarians </P><I><P>Guja Armannsdottir, Stuart Carnell, and Christopher Pich</P></I><P>6. Why Cryptocurrencies Want Privacy: A Review of Political Motivations and Branding Expressed in "Privacy Coin" Whitepapers </P><I><P>John Harvey and Ines Branco-Illodo</P></I><P>7. The Emergence of Science as a Political Brand </P><I><P>Todd P. Newman</P></I><P>8. Symbolic Political Communication, and Trust: A Young Voters' Perspective of the Indonesian Presidential Election</P><I><P>Ihwan Susila, Dianne Dean, Raja Nerina Raja Yusof, Anton Agus Setyawan and Farid Wajdi</P></I> |
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| Beschreibung: | vii, 173 Seiten Illustrationen |
| ISBN: | 9780367492274 978-0-367-49227-4 |