Persuasive peers social communication and voting in Latin America

Social communication and voting behavior -- Latin American political discussion in comparative perspective -- Voter volatility and stability in presidential campaigns -- Discussion networks, campaign effects, and vote choice -- Neighborhoods and cities as arenas of social influence -- Discussion and...

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Bibliographische Detailangaben
1. Verfasser: Baker, Andy (VerfasserIn)
Weitere Verfasser: Ames, Barry (VerfasserIn), Renno, Lucio R. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Princeton, New Jersey ; Oxford Princeton University Press 2020
Schriftenreihe:Princeton studies in global and comparative sociology
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Zusammenfassung:Social communication and voting behavior -- Latin American political discussion in comparative perspective -- Voter volatility and stability in presidential campaigns -- Discussion networks, campaign effects, and vote choice -- Neighborhoods and cities as arenas of social influence -- Discussion and the regionalization of voter preferences -- Clientelism as the purchase of social influence -- Discussion, societal exclusion, and political voice
"A typical presidential election campaign in Latin America sees between one-third and one-half of all voters changing their vote intentions across party lines in the months before election day-numbers unheard of and rarely seen in older democracies. This book proposes a new theory of Latin American voting behavior, examining how votes are truly up for grabs in democracies where political parties and mass partisanship are not deeply entrenched. The book argues that political discussion among peers causes volatility, and ulimately explains final vote choices. Describing and examining social networks of political discussion, the authors propose that everyday social communication is the hidden architecture that structures political outcomes in Latin America's less institutionalized democracies. Voters, embedded in networks of family members, friends, neighbors, coworkers, and acquaintances, are heavily persuaded by the debating and arguing, and agreeing and affirming, that happens in their social networks. Social Communication and Elections in Latin America reveals the hidden undercurrent of political discussion among voters in Latin America, advancing a new theory of voting behavior that accounts for the extended influence of election campaigns, the geographic clustering of political preferences, and the strategic maneuvers of political machines"--
Beschreibung:xxiv, 369 Seiten
Illustrationen, Diagramme, Karten
25 cm
ISBN:9780691205779
978-0-691-20577-9
9780691205786