Disney's Star Wars forces of production, promotion, and reception
Intro -- Series Page -- Title Page -- Copyright -- Contents -- Acknowledgments -- Introduction: William Proctor and Richard Mcculloch: From the House That George Built to the House of Mouse -- Part I: Production and Promotion -- 1. Matthew Freeman: Rebuilding Transmedia Star Wars: Strategies of Bran...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Iowa City
University of Iowa Press
2019
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| Schriftenreihe: | Fandom & culture
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| Schlagworte: | |
| Online Zugang: | https://ebookcentral.proquest.com/lib/gbv/detail.action?docID=5845956 |
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Tag hinzufügen | Zusammenfassung: | Intro -- Series Page -- Title Page -- Copyright -- Contents -- Acknowledgments -- Introduction: William Proctor and Richard Mcculloch: From the House That George Built to the House of Mouse -- Part I: Production and Promotion -- 1. Matthew Freeman: Rebuilding Transmedia Star Wars: Strategies of Branding and Unbranding a Galaxy Far, Far Away -- 2. Matt Hills: Transmedia Spectacle and Transownership Storytelling as Seen on TV: Star Wars from the Holiday Special to Rebels -- 3. Lincoln Geraghty: Rebuilding the Force, Brick by Brick: Canon Reformation and Brand Synergy in LEGO Star Wars -- 4. Dan Hassler-Forest: Selling The Force Awakens: Fan Labor and Brand Management -- 5. Joshua Wucher: Rebellions Are Built on Realism: The Aesthetics of Special and Visual Effects in Rogue One: A Star Wars Story -- 6. Colin B. Harvey: Binding the Galaxy Together: Subjective, Collective, and Connective Memory in Star Wars -- 7. Ross Garner: The Mandalorian Variation: Gender, Institutionality, and Discursive Constraints in Star Wars Rebels -- 8. Douglas Brown: To Disney Infinity and Beyond: Star Wars Video Games Before and After the LucasArts Acquisition -- 9. Rebecca Williams: From Star Tours to Galaxy's Edge: Immersion, Transmediality, and "Haptic Fandom" in Disney's Theme Parks -- Part II: Reception and Participation -- 10. Jonathan Gray: "Always Two There Are": Repetition, Originality, and The Force Awakens -- 11. Emma Pett: "Real Life Is Rubbish": The Subcultural Branding and Inhabitable Appeal of Secret Cinema's The Empire Strikes Back -- 12. Paul Booth: Disney's Princess Leia -- 13. Lorna Jowett: Rey, Mary Sue, and Phasma Too: Feminism and Fan Reponses to The Force Awakens Merchandise -- 14. Bethan Jones: Jafar Wars: Fan-Created Paratexts in Alderaan Places |
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| Beschreibung: | x, 395 Seiten |
| ISBN: | 9781609386436 978-1-60938-643-6 |