Democracy for hire a history of American political consulting
"Though they work largely out of the public eye, political consultants-"image merchants" and "kingmakers" to candidates-play a crucial role in shaping campaigns. They persuaded Barry Goldwater to run for president, groomed former actor Ronald Reagan for the California govern...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
New York, NY
Oxford University Press
2017
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| Schlagworte: |
Geschichte 1900-2000
> Geschichte
> POLITICAL SCIENCE / Political Ideologies / Democracy
> POLITICAL SCIENCE / Political Process / Elections
> POLITICAL SCIENCE / Political Process / Political Advocacy
> Political consultants
> History
> Public relations and politics
> Political campaigns
> Political culture
> Politikberatung
> USA
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| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | "Though they work largely out of the public eye, political consultants-"image merchants" and "kingmakers" to candidates-play a crucial role in shaping campaigns. They persuaded Barry Goldwater to run for president, groomed former actor Ronald Reagan for the California governorship, helped derail Bill Clinton's health care initiative, and carried out the swiftboating of John Kerry. As Dennis Johnson argues in this history of political consulting in the United States, they are essential to modern campaigning, often making positive contributions to democratic discourse, and yet they have also polarized the electorate with their biting messages. During the nineteenth and early twentieth centuries, political campaigns were run by local political parties, volunteers, and friends of candidates; but as party loyalties among voters began to weaken, and political parties declined as sources of manpower and strategy, professional consultants swept in to carry the day. |
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| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xiii, 591, 4 ungezählte Blätter Bildtafeln |
| ISBN: | 9780190272692 978-0-19-027269-2 |