Web usage mining techniques and applications across industries

"This book addresses the systems and methodologies that enable organizations to predict web user behavior as a way to support website design and personalization of web-based services and commerce"...

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Bibliographische Detailangaben
Weitere Verfasser: Kumar, A. V. Senthil (HerausgeberIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Hershey Information Science Reference, an imprint of IGI Global 2017
Schriftenreihe:Advances in data mining and database management (ADMDM) book series
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Beschreibung
Zusammenfassung:"This book addresses the systems and methodologies that enable organizations to predict web user behavior as a way to support website design and personalization of web-based services and commerce"...
Beschreibung:Includes bibliographical references and index
Beschreibung:XXI, 423 Seiten
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ISBN:9781522506133
978-1-5225-0613-3