On behalf of the president presidential spouses and White House communications strategy today

"Award-winning author and White House insider Lauren A. Wright identifies, explains, and measures the impact of the expanding role of presidential spouses in White House and presidential campaign communications strategy with a focus on the Clinton, Bush and Obama administrations. Examines the F...

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1. Verfasser:	Wright, Lauren A. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Santa Barbara, California ; Denver, Colorado Praeger, an imprint of ABC-CLIO, LLC 2016
Schlagworte:	Clinton, Hillary Rodham > Bush, Laura Welch > Obama, Michelle > USA > Geschichte 1992-2016 > Communication in politics > Presidents' spouses > Political activity > First Lady > Kommunikationspolitik
Online Zugang:	Inhaltsverzeichnis
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Beschreibung
Zusammenfassung:	"Award-winning author and White House insider Lauren A. Wright identifies, explains, and measures the impact of the expanding role of presidential spouses in White House and presidential campaign communications strategy with a focus on the Clinton, Bush and Obama administrations. Examines the First Lady's role of enhancing the president's public image and expanding public support for his policy agenda. Focuses on the communications and public relations role of presidential spouses. Analyzes every documented public speech made by a first lady since 1992. Includes interviews with many prominent former White House staff members, journalists, and presidential campaign strategists"...
Beschreibung:	Includes bibliographical references and index
Beschreibung:	xv, 198 Seiten Illustrationen, Diagramme
ISBN:	9781440848599 978-1-4408-4859-9