Writing music for commercials : television, radio, and new media

Writing music for commercials television, radio, and new media

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Bibliographische Detailangaben
1. Verfasser: Zager, Michael (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Lanham u.a. Rowman & Littlefield 2015
Ausgabe:3. ed.
Schlagworte:
Music in advertising / Instruction and study > Television advertising > Radio advertising > Internet advertising > Musik > Werbung > Werbespot > Hörfunk > Komposition > Gebrauchsmusik > Neue Medien > Fernsehen > Werbesendung > Einführung
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Beschreibung
Beschreibung:Includes index
Advertising agency and process structure -- Composing for television and radio commercials versus composing for films -- Musical skills : approaching composition for commercials -- Analyzing commercials : from a musical viewpoint -- Underscoring : compositional techniques -- Arranging and orchestration concepts : including sound effects and sound design -- Jingle writing -- Composing music for radio commercials -- Corporate videos and infomercials : long-form commercials -- Theatrical trailer music : motion picture trailer music -- Video game music -- Internet commercials, website music, and web series (webisodes) -- Sound design and Foley effects -- The business of commercials
Beschreibung:XVI, 312 S.
Notenbeisp.
26 cm
ISBN:9781442246669
1442246669
9780810884106
978-0-8108-8410-6
0810884100
0-8108-8410-0
9780810884113
0810884119