Playing fans negotiating fandom and media in the digital age
"Fans are everywhere: from Fifty Shades of Grey to Veronica Mars, from Comic-Con to sitcom, from niche to Geek Chic, fans are becoming the most visible and important audience of the twenty-first century. For years the media industries ignored fans and fan activities, but now they're paying...
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Format: | UnknownFormat |
Sprache: | eng |
Veröffentlicht: |
Iowa City, Iowa
Univ. of Iowa Press
2015
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Schriftenreihe: | Popular culture / media studies
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Schlagworte: | |
Online Zugang: | Inhaltsverzeichnis |
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Zusammenfassung: | "Fans are everywhere: from Fifty Shades of Grey to Veronica Mars, from Comic-Con to sitcom, from niche to Geek Chic, fans are becoming the most visible and important audience of the twenty-first century. For years the media industries ignored fans and fan activities, but now they're paying attention and a lot of money to develop a whole new wave of products intended to harness the power of fandom. What impact do such corporate media efforts have on fan practice and fan identities? And are the media industries actually responding to fans as fans want them to? In Playing Fans, Paul Booth argues that the more attention entertainment businesses pay to fans, the more mainstream fans have become popularized. But such mainstreaming ignores important creative fan work and tries to channel fandom into activities lucrative for the companies. |
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Beschreibung: | XI, 227 S. Ill. |
ISBN: | 9781609383190 978-1-60938-319-0 9781609383206 978-1-60938-320-6 |