Taking fame to market on the pre-history and post-history of Hollywood stardom
"The study of stars and celebrities is awash with enticing terms that compound the magic and mystery of their luminous subjects. Taking Fame to Market is the first critical exploration of the relationship between stardom as a form of popular heroism and as a commodity produced by capitalist ent...
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| 1. Verfasser: | |
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Basingstoke u.a.
Palgrave Macmillan
2015
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| Ausgabe: | 1. publ. |
| Schlagworte: |
Geschichte
> PERFORMING ARTS / Film & Video / History & Criticism
> PERFORMING ARTS / Television / History & Criticism
> SOCIAL SCIENCE / Media Studies
> Gesellschaft
> Motion picture industry
> Motion picture actors and actresses
> Fame
> Social aspects
> Economic aspects
> Branding (Marketing)
> Starkult
> USA
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Tag hinzufügen | Zusammenfassung: | "The study of stars and celebrities is awash with enticing terms that compound the magic and mystery of their luminous subjects. Taking Fame to Market is the first critical exploration of the relationship between stardom as a form of popular heroism and as a commodity produced by capitalist enterprise. Beginning with an examination of the first star, David Garrick, King charts the representation of stars through a line of development that ends with the 'pure' celebrity of contemporary times, as exemplified by Lady Gaga. His case studies, which discuss the relationships of stars and celebrities with their fans, are placed in their social context and raise pertinent questions about the likely effects on audience perception of fame. King applies a new grammar of stardom to explore the differences between the stars of yesteryear and today's 'superstars', who are famous more from what they appear to be than for what they do. This phenomenon has been noted before, but the aim of this book is to explain it".. |
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| Beschreibung: | VII, 256 S. |
| ISBN: | 9781137344274 978-1-137-34427-4 |