Campaign communication and political marketing
"Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.. Offers comparative analyses of campaigns from country to country. Covers topics such as adver...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Malden, MA u.a.
Wiley-Blackwell
2011
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| Ausgabe: | 1. publ. |
| Schlagworte: |
Political campaigns / United States
> Communication in politics / United States
> Marketing / Political aspects
> LANGUAGE ARTS & DISCIPLINES / Communication Studies
> Marketing
> Politische Kommunikation
> Wahl
> Wahlkampf
> Wahlkampfstrategie
> Politik
> Neue Medien
> United States / Politics and government
> USA
> Westliche Welt
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Tag hinzufügen | Zusammenfassung: | "Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.. Offers comparative analyses of campaigns from country to country. Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more. Draws on a variety of intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy. Analyses the impact of digital media and 24/7 news cycle on campaign conduct."-- |
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| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XIV, 268 S. graph. Darst. |
| ISBN: | 9781444332346 978-1-4443-3234-6 9781444332353 978-1-4443-3235-3 1444332341 (hardback) 144433235X (paperback) |