Electronic markets : benefits, costs and risks

Electronic markets benefits, costs and risks

"This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic market...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Weitere Verfasser: Standing, Craig (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Basingstoke u.a. Palgrave Macmillan 2009
Ausgabe:1. publ.
Schlagworte:
E-Business > Informationstechnik > Internet > Teleshopping > Welt > Internet marketing > Telemarketing > Electronic Commerce > Online-Marketing > Aufsatzsammlung
Online Zugang:Inhaltsverzeichnis
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Beschreibung
Zusammenfassung:"This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets"--Provided by publisher.
Beschreibung:XI, 214 S.
graph. Darst.
ISBN:9780230229228
978-0-230-22922-8
0230229220
0-230-22922-0