Branding New York how a city in crisis was sold to the world
From the Publisher: Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of 'image' in urban history, showing who produces brands and how, and demonstrates the enormous consequences of...
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| 1. Verfasser: | |
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
New York u.a.
Routledge
2008
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| Schriftenreihe: | Cultural spaces series
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| Schlagworte: |
Geschichte 1964-1985
> Corrective advertising / New York (State) / New York
> Advocacy advertising / New York (State) / New York
> Mass media and business / New York (State) / New York
> Beeldvorming
> Citymarketing
> Public relations
> Darstellung
> Advocacy advertising
> Corrective advertising
> Mass media and business
> Image
> Stadtmarketing
> New York (N.Y.) / Public relations
> New York (N.Y.) / Press coverage
> New York (stad)
> New York (N.Y.)
> Press coverage
> New York, NY
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Tag hinzufügen | Zusammenfassung: | From the Publisher: Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of 'image' in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives. |
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| Beschreibung: | Includes bibliographical references (p. [307]-316) and index |
| Beschreibung: | xv, 326 S. Ill. 23 cm |
| ISBN: | 9780415954419 978-0-415-95441-9 041595441X 0-415-95441-X 9780415954426 978-0-415-95442-6 0415954428 0-415-95442-8 |