˜Theœ talk of the party political labels, symbolic capital, and American life

Political branding, 1948-2004 -- What are parties worth? -- The enduring party -- The evolving party -- The conflicted party -- The two major parties and everyone else -- Brand dominance: consistency prevails.

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Bibliographische Detailangaben
1. Verfasser: Jarvis, Sharon E. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Lanham, Md. u.a. Rowman & Littlefield 2005
Schriftenreihe:Communication, media, and politics
Schlagworte:
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Beschreibung
Zusammenfassung:Political branding, 1948-2004 -- What are parties worth? -- The enduring party -- The evolving party -- The conflicted party -- The two major parties and everyone else -- Brand dominance: consistency prevails.
Beschreibung:Includes bibliographical references and index
Beschreibung:X, 277 S.
graph. Darst.
ISBN:0742538567
0-7425-3856-7
0742538575
0-7425-3857-5