Lights, camera, campaign! media, politics, and political advertising
Introduction: selling candidates and soap / David A. Schultz -- Creating effective political ads / Arthur Sanders -- Developing "paid media" strategies : media consultants and political advertising / Stephen K. Medvic -- Two cheers for negative ads / Christopher J. Dolan -- Can a voter in...
Gespeichert in:
| Weitere Verfasser: | |
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
New York u.a.
Lang
2004
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| Schriftenreihe: | Popular politics & governance in America
11 |
| Schlagworte: |
Campagne électorale
> Campagnes électorales - États-Unis
> Influence des médias
> Publicité politique - États-Unis
> Publicité politique
> Talk-show
> Télévision
> Élection
> Élections à la télévision - États-Unis
> aAdvertising, Political
> aTelevision in politics
> aPolitical campaigns
> Politische Berichterstattung
> Infotainment
> Massenmedien
> États-Unis
> USA
> Aufsatzsammlung
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| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | Introduction: selling candidates and soap / David A. Schultz -- Creating effective political ads / Arthur Sanders -- Developing "paid media" strategies : media consultants and political advertising / Stephen K. Medvic -- Two cheers for negative ads / Christopher J. Dolan -- Can a voter in New York make a candidate lose in California? : an experimental test of the release of early election results on voter turnout / Geoffrey D. Peterson -- Packaging the governor : television advertising in the 2000 elections / Christopher A. Cooper & H. Gibbs Knotts -- Message tailoring in Spanish : courting Latino voters in the 2000 presidential advertising campaign / Brendan J. Doherty & Melissa Cully Anderson -- The perfect storm of politics : media and advertising during the 2002 U.S. Senate campaign(s) in Minnesota / Amy E. Jasperson -- Bowling with Erskine and down home with Dole : re-packaging the candidates in the 2002 Senate race in North Carolina / Timothy Vercellotti -- From saxophones to |
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| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XVII, 322 S. Ill., graph. Darst. |
| ISBN: | 0820468312 0-8204-6831-2 |