Wedgwood the first tycoon
Wedgwood has been one of the most recognizable brand names in the world for more than two hundred years--the epitome of quality and luxury--and is also the Enlightenment's most remarkable success story. Born into a poor family of potters, Josiah Wedgwood amassed a fortune that would today make...
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| 1. Verfasser: | |
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
New York
Viking
2004
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| Ausgabe: | 1. publ. |
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Tag hinzufügen | Zusammenfassung: | Wedgwood has been one of the most recognizable brand names in the world for more than two hundred years--the epitome of quality and luxury--and is also the Enlightenment's most remarkable success story. Born into a poor family of potters, Josiah Wedgwood amassed a fortune that would today make him a billionaire, and created a multinational corporate empire. He combined rationality with bold experimentation, revolutionizing the business model of his time with a series of innovations: organizing skilled labor in one of the world's earliest factories; encouraging employee loyalty by offering long-term contracts that included health insurance and pension plans; and changing the very notion of shopping by utilizing showrooms and traveling salesmen. |
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| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XVII, 396 S. Ill. |
| ISBN: | 0670033464 0-670-03346-4 |