Raising consumers children and the American mass market in the early twentieth century
"Lisa Jacobson reveals how changing conceptions of masculinity and femininity shaped the ways Americans understood the virtues and vices of boy and girl consumers - and why boys in particular emerged as the heroes of the new consumer age. She also analyzes how children's own behavior, peer...
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| 1. Verfasser: | |
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
New York
Columbia Univ. Press
2004
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| Schriftenreihe: | Popular cultures, everday lives
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| Schlagworte: |
Geschichte 1900-2000
> Geschichte 1900-1940
> Cibles (Marketing) - États-Unis - Histoire - 20e siècle
> Consumptiepatroon
> Enfants consommateurs - États-Unis - Histoire - 20e siècle
> Jeugd
> Publicité et enfants - États-Unis - Histoire - 20e siècle
> Reclame
> Segmentation du marché - États-Unis - Histoire - 20e siècle
> Geschichte
> Advertising and children
> History
> Child consumers
> Market segmentation
> Target marketing
> Kind
> Verbraucherverhalten
> USA
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| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | "Lisa Jacobson reveals how changing conceptions of masculinity and femininity shaped the ways Americans understood the virtues and vices of boy and girl consumers - and why boys in particular emerged as the heroes of the new consumer age. She also analyzes how children's own behavior, peer culture, and emotional investment in goods influenced the dynamics of the new consumer culture." "Raising Consumers is an examination of the social, economic, and cultural forces that produced and ultimately legitimized a distinctive children's consumer culture in the early twentieth century."--BOOK JACKET. |
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| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XIII, 299 S. Ill. |
| ISBN: | 0231113889 0-231-11388-9 |