Rising tide : lessons from 165 years of brand building at Procter & Gamble

Rising tide lessons from 165 years of brand building at Procter & Gamble

Getting started, 1837-1890: Procter & Gamble in the commodity era -- From commodities to consumer goods : Ivory and the birth of the brand -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine : the story of Tide -- An explosion in consumer products -- Procter...

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1. Verfasser: Dyer, Davis (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Boston, Mass. Harvard Business School Press 2004
Schlagworte:
Procter & Gamble Company > aProcter & Gamble Company > Geschichte 1837-2003 > Administração da produção - Estados unidos > Marcas comerciais - Estados unidos > Merken > Sabões - Estados unidos > aBrand name products > aProduct management > aSoap trade > Markenartikel
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