Rising tide : lessons from 165 years of brand building at Procter & Gamble

Rising tide lessons from 165 years of brand building at Procter & Gamble

Getting started, 1837-1890: Procter & Gamble in the commodity era -- From commodities to consumer goods : Ivory and the birth of the brand -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine : the story of Tide -- An explosion in consumer products -- Procter...

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1. Verfasser: Dyer, Davis (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Boston, Mass. Harvard Business School Press 2004
Schlagworte:
Procter & Gamble Company > aProcter & Gamble Company > Geschichte 1837-2003 > Administração da produção - Estados unidos > Marcas comerciais - Estados unidos > Merken > Sabões - Estados unidos > aBrand name products > aProduct management > aSoap trade > Markenartikel
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Zusammenfassung:Getting started, 1837-1890: Procter & Gamble in the commodity era -- From commodities to consumer goods : Ivory and the birth of the brand -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine : the story of Tide -- An explosion in consumer products -- Procter & Gamble reinvents the paper products business -- Crest : a therapeutic breakthrough in oral care -- Learning from Augusta, Lima, and Albany -- The rely crisis -- Competition and global expansion -- Learning to compete in Japan -- The diaper wars -- En río revuelto : finding the formula in Mexico and Latin America -- Pantene : building a global beauty brand -- Reshaping Procter & Gamble -- Rewriting the rules : reconfiguring the supply chain -- Winning in the white space : Procter & Gamble in Central and Eastern Europe and Russia -- Ivory, Crest, and Olay : redefining the boundaries of the brand -- Prescription for growth in health care -- Challenges in China.
Beschreibung:x, 467 p.
ill. (some col.)
25 cm
ISBN:1591391474
1-591-39147-4