Selling the five rings : the International Olympic Committee and the rise of Olympic commercialism

Selling the five rings the International Olympic Committee and the rise of Olympic commercialism

"Selling the Five Rings outlines the rise of the Olympic movement from an envisioned instrument of peace and brotherhood to a transnational commercial giant of imposing power and influence. Using primary source documents such as minutes of the IOC General Sessions, minutes and reports of variou...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Barney, Robert Knight (VerfasserIn)
Weitere Verfasser: Wenn, Stephen R. (BerichterstatterIn), Martyn, Scott G. (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Salt Lake City The University of Utah Press 2002
Schlagworte:
International Olympic Committee > Internationales Olympisches Komitee > Olympische Spiele > IOC > Sport > Televisie > Vercommercialisering > Olympics > Economic aspects > Television and sports > Medienwirtschaft > Kommerzialisierung
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Beschreibung
Zusammenfassung:"Selling the Five Rings outlines the rise of the Olympic movement from an envisioned instrument of peace and brotherhood to a transnational commercial giant of imposing power and influence. Using primary source documents such as minutes of the IOC General Sessions, minutes and reports of various IOC subcommittees and commissions concerned with finance, reports of key marketing agencies, and the letters and memoranda written to and by the major figures in Olympic history, the authors track the history of a fascinating global institution."--BOOK JACKET.
Beschreibung:Includes bibliographical references (p. 289-368) and index
Beschreibung:xvi, 384 p.
ill. : 24 cm
ISBN:0874807131
0-87480-713-1