Marketing without wires : targeting promotions and advertising to mobile device users

Marketing without wires targeting promotions and advertising to mobile device users

The wireless revolution -- Understanding the wireless world -- Unplugging marketing communications strategies -- Chartering your wireless marketing team -- Building the wireless brand -- Advertising without wires -- Delivering content to wireless devices -- Untethering public relations and publicity...

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Bibliographische Detailangaben
1. Verfasser: Bayne, Kim M. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: New York, NY Wiley 2002
Schriftenreihe:Wiley computer publishing
Schlagworte:
Internet > Marketing > Telemarketing > Internet advertising > Internet marketing > Personal communication service systems > Mobile Telekommunikation
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Beschreibung
Zusammenfassung:The wireless revolution -- Understanding the wireless world -- Unplugging marketing communications strategies -- Chartering your wireless marketing team -- Building the wireless brand -- Advertising without wires -- Delivering content to wireless devices -- Untethering public relations and publicity -- Enabling mobile commerce and sales functions -- Mobilizing customer service -- Measuring wireless marketing results -- Budgeting for the wireless future -- Appendix A: Glossary -- Appendix B: Mobile handheld devices -- Appendix C: Wireless carriers, network operators, and related service providers -- Appendix D: Solution providers
Beschreibung:XIV, 288 S.
Ill.
24 cm
ISBN:9780471129608
978-0-471-12960-8
0471129607
0-471-12960-7